the frozen pizza aisle.
so i had a ten minute conversation at work today about the frozen pizza aisle, well to be more specific, the differences in pizza aisles in a manhattan grocery store vs. a boston grocery store. and of course, the first, and most glaring difference, being the “aisle” itself. in manhattan, it’s maybe one freezer case, maybe four or five different brands of frozen pizza with maybe three varieties for each brand. that’s it. end of story. in boston, it’s an aisle, a GIGANTIC aisle, an aisle with it’s own sign hanging above it, proclamining to everyone, “yes, we not only have a pizza section, we have a WHOLE DAMN AISLE!”. because clearly you need to have the ability to choose between twenty different brands of frozen pizza and ten different varieties within each brand. clearly. clearly you must spend ten minutes just looking at each option, do the math, twenty times ten yes that’s two hundred different ways that you can select a completely sodium-drenched, fat clogged, probably not very tasty dinner option for yourself. eat that.
